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Family First
Family First

All Family First branches and the Call Center will be closed on Friday, July 3 and Saturday, July 4 for Independence Day.

We are excited to welcome the members of Focus First Credit Union to the Family First community! For merger information,  updates, and frequently asked questions, click here to learn more.

All Family First branches and the Call Center will be closed on Monday, May 25 for Memorial Day.

Pinnacle Plus Bundle

Some things work better together. Like your savings and checking.
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Homebuyer Dream Program

Receive funds starting at $20,000 towards your first home!
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Private Student Loans

How far could they go with the college of their dreams?
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Pinnacle Plus Bundle

Some things work better together. Like your savings and checking.
Learn More

Homebuyer Dream Program

Receive funds starting at $20,000 towards your first home!
Learn More
Learn More

Private Student Loans

How far could they go with the college of their dreams?
Learn More
Pinnacle Plus Bundle
Some things work better together. Like your savings and checking.
Learn More
Homebuyer Dream Program
Receive funds starting at $20,000 towards your first home!
Learn More
Learn More
Private Student Loans
How far could they go with the college of their dreams?
Learn More

Banking Simplified. Life Magnified.

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ONLINE

GREAT
RATES

BLOGS,
NEWS

ONLINE BANKING

MESSAGE PAY

Earn over $500 per year with Companion Savings

5.00%

APY

  • 1% Unlimited Cash Back
  • 1.00% APY on Checking Balance
  • No Minimum Balance
  • No Monthly Relationship Fee
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Convenience at Your Fingertips

There's so much you can do with our Online Banking and Mobile Banking App.

secure bill payments

Secure Bill Payments

transfer money

Transfer Money

mobile phone deposits

Mobile Check Deposit

mobile phone alerts

Mobile App Alerts

digital wallet

Digital Wallets

Download Our Mobile App
Learn About Mobile Banking

We Are Trusted Experts In

Personal Banking

Our checking and savings account bundles simplify your finances, making everyday banking a breeze. With our approach, you can bank for a brighter future and achieve your financial goals.

Start Banking

Borrowing

Effectively managing your credit can pave the way for achieving your life goals. Whether you’re looking for an auto loan, student loans, or to consolidate debt, we can help make those dreams a reality. 

Loan Products

Mortgages

 Whether you’re buying your first home, refinancing, or downsizing, Family First has the mortgage solution for you. We also offer a range of home equity and home improvement loan options to fit your needs and budget.
 
Mortgage Solutions

Community Corner

What Has Family First Been Up To?

Scholarship Winners 2026

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Community Corner

What Has Family First Been Up To?

Scholarship Winners 2026

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Knowledge Center

The Best Gift You Can Give Your Kids: A Head Start on Money

Most kids in the Rochester area will learn about money the hard way, through trial and error, late fees, and first-job paychecks that disappear before…

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Money Moves for New Grads in Rochester NY

Landing your first real job is a big deal. Whether you graduated from RIT, University of Rochester, Monroe Community College, or any other program in…

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Protecting the Ones You Love: Financial Scams Targeting Older Adults

Published in recognition of World Elder Abuse Awareness Day — June 15 Every June 15, communities around the world observe World Elder Abuse Awareness Day,…

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