ALERT: Family First has recently been made aware of a scam spoofing both our 585.586.8225 and 1.800.356.1101 phone numbers. Please exercise caution if you receive a phone call claiming to be from our Fraud Department. Learn more here.

All Family First Branches and the Call Center will be closed on Monday, October 14 for Columbus Day/Indigenous Peoples’ Day. Have a safe and enjoyable holiday! 

Family First Home Banking and the Family First App are currently unavailable due to technical issues. Our vendor is aware and is working to remedy the situation. We apologize for any inconvenience this may cause. 

4.50% APY for 4 Months
Or get 4.00% APY for 8 months! Fall into savings with these CD Specials!
Learn More
Homebuyer Dream Program
It's back! Earn up to $10,000 for the purchase of your first home!
Learn More
Fraud Alert
Scammers have been spoofing the Family First phone numbers. Protect yourself!
Learn More
Family First HELOC
If you can dream it, you can do it with a rate as low as 7.49% APR!
Apply Here
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Homebuyer Dream Program
It's back! Earn up to $10,000 for the purchase of your first home!
Learn More
Family First HELOCs
If you can dream it, you can do it with a rate as low as 7.49% APR!
Apply Here
Fraud Alert!
Scammers have been spoofing the Family First phone numbers. Protect yourself!
Learn More
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Next slide

Great Rates

Home Equity
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First Checking Pinnacle
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48-59 Month CD
1. 0 %
MoneyBuilder
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Loyalty Benefits

We have all the resources, tools, and expertise that the big banks offer, but on a more personal scale. With your membership, you can enjoy loyalty benefits including our unlimited cash back checking bundle with a high-yield savings, as well as free online banking and digital services.

Convenience at Your Fingertips

There's so much you can do with our Online Banking and Mobile Banking App.

secure bill payments

Secure Bill Payments

transfer money

Transfer Money

mobile phone deposits

Mobile Check Deposit

mobile phone alerts

Mobile App Alerts

digital wallet

Digital Wallets

We Are Trusted Experts In

Personal Banking

Our checking and savings account bundles simplify your finances, making everyday banking a breeze. With our approach, you can bank for a brighter future and achieve your financial goals.

Borrowing

Effectively managing your credit can pave the way for achieving your life goals. Whether you’re looking for an auto loan, student loans, or to consolidate debt, we can help make those dreams a reality. 

Mortgages

 Whether you’re buying your first home, refinancing, or downsizing, Family First has the mortgage solution for you. We also offer a range of home equity and home improvement loan options to fit your needs and budget.

What Sets Us Apart...

We offer competitive rates, convenient and secure technology solutions, and all our employees are right here in Rochester.  We’ll work with you to create customized individual plans and unique solutions to best match your needs. Just think of us as your neighbor and trusted advisor.

Community Corner

What Has Family First Been Up To?

Recent Posts

Community

22nd Annual Penfield Patriots Booster Club Golf Tournament

August 6, 2024

Once again, Family First proudly stood as a sponsor for the 22nd Annual Penfield Booster Club Golf Tournament held at...

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