ALERT: Family First has recently been made aware of a scam spoofing both our 585.586.8225 and 1.800.356.1101 phone numbers. Please exercise caution if you receive a phone call claiming to be from our Fraud Department. Learn more here.

All Family First Branches and the Call Center will be closed on Monday, January 20 for Martin Luther King Jr. Day. Have a safe and enjoyable holiday!

Family First Home Banking and the Family First App are intermittently unavailable due to technical issues. Our vendor is aware and is working to remedy the situation. We apologize for any inconvenience this may cause.

Free First-Time Homebuyer Webinar

Wednesday, January 29 | 6:00 p.m. - 7:30 p.m.

4.00% APY for 10 Months

Ring in the New Year with this CD special!

Learn More

Earn $2,000 for your education

with the 2025 Family First Scholarship!

Learn More

The Homebuyer Dream Program is back!

Earn up to $30,000 towards the purchase of your first home!

Learn More

First-Time Home Buyer Webinar

Join us on Wednesday, January 29 for this FREE webinar.

Learn More

4.00% APY for 10 Months

Ring in the New Year with this CD special!

Learn More

Earn $2,000 for your education

with the 2025 Family First Scholarship!

Learn More

The Homebuyer Dream Program is Back!

Earn up to $30,000 towards the purchase of your first home.

Learn More

Banking Simplified. Life Magnified.

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Loyalty Benefits

We have all the resources, tools, and expertise that the big banks offer, but on a more personal scale. With your membership, you can enjoy loyalty benefits including our unlimited cash back checking bundle with a high-yield savings, as well as free online banking and digital services.

Convenience at Your Fingertips

There's so much you can do with our Online Banking and Mobile Banking App.

Secure Bill Payments

Transfer Money

Mobile Check Deposit

Mobile App Alerts

Digital Wallets

We Are Trusted Experts In

Personal Banking

Our checking and savings account bundles simplify your finances, making everyday banking a breeze. With our approach, you can bank for a brighter future and achieve your financial goals.

Borrowing

Effectively managing your credit can pave the way for achieving your life goals. Whether you’re looking for an auto loan, student loans, or to consolidate debt, we can help make those dreams a reality.

Mortgages

Whether you’re buying your first home, refinancing, or downsizing, Family First has the mortgage solution for you. We also offer a range of home equity and home improvement loan options to fit your needs and budget.

What Sets Us Apart...

We offer competitive rates, convenient and secure technology solutions, and all our employees are right here in Rochester. We’ll work with you to create customized individual plans and unique solutions to best match your needs. Just think of us as your neighbor and trusted advisor.