All Family First offices and the call center will be closed on Monday, November 11 for Veterans Day.



Family First Banking Center

Serving Penfield, Rochester, and Walworth Communities

Penfield branch exterior


2520 Browncroft Blvd.

Rochester, NY




Branch Hours

Monday9:00 a.m. – 4:30 p.m.
Tuesday9:00 a.m. – 4:30 p.m.
Wednesday10:00 a.m. – 4:30 p.m.
Thursday9:00 a.m. – 4:30 p.m.
Friday9:00 a.m. – 6:00 p.m.
Saturday9:00 a.m. – 1:00 p.m.

Family First Branch Features

We know that life doesn’t get put on hold when you come to the bank. That’s why at Family First we pride ourselves on making each of our locations feel like home with the included amenities:

  • Free Wi-Fi
  • Handicap Assist Door Openers
  • Handicap Parking
  • Drive Thru Banking
  • 24 Hour Drive Thru ATM
  • Night Drop Box
  • Community Conference Room
  • Complimentary Coffee
  • CU @ Home Workstation
  • Children’s Play Area

Mobile Banking

Download our mobile app on the app store today to get all your finances at your fingertips.