ALERT: Family First has recently been made aware of a scam spoofing both our 585.586.8225 and 1.800.356.1101 phone numbers. Please exercise caution if you receive a phone call claiming to be from our Fraud Department. Learn more here.

All Family First Branches and the Call Center will be closed on Monday, February 17 for Presidents Day. Have a safe and enjoyable holiday!

Family First’s Home Banking and Mobile App will be intermittently unavailable on Sunday, February 9 from 1:30 am to 5:30 am for routine maintenance. We apologize for any inconvenience this may cause. 

Banking

50 Years & Counting

We have been members of the Rochester community for the past 50 years and have evolved with the changing needs of our member-owners. We know when it comes to banking there are many options and trust is the number one component.

Personal Banking

Different stages of your life require unique banking products and we are truly a one-stop shop. Whether you are seeking a checking or savings account or looking for a loan product, mortgage or another service, we offer cutting edge financial products that are better than many of the large traditional banks, backed with a comfortable neighborhood feel

Our Banking Customers Include

  • Individuals
  • Families
  • Small Businesses
  • Entrepreneurs
  • And More!

Managing Your Money Has Never Been Easier

Joining is Easy

Stop in and see what the Family First experience is all about

Convenience at your fingertips

Joining is Easy

Stop in and see what the Family First experience is all about

Convenience at your fingertips

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