We are aware of fraudulent text messages notifying Family First members that there has been “a new email address added to your account from an unrecognized IP address”. If you receive a text like this, do not respond. If you respond, you will receive a call from a fraudster posing as a Family First employee. Do not give them any information. If you have received this communication, please contact us at 585.586.8225.

All Family First Branches and the Call Center will be closing early at 3:00 pm on Friday, November 28.

Stay Safe This Season: How to Avoid Common Holiday Scams 

Last Updated

December 4, 2025

Written By

Family First CU

The holidays bring out the best in people, but they also bring out an increase in cybercrime. With online shopping, digital payments, and charitable giving at their yearly peak, scammers take advantage of the season using convincing and sometimes highly sophisticated schemes. At the same time, many consumers keep an eye on the latest data breach news, making it more important than ever to understand how to protect your information. The good news is that a little awareness goes a long way. By learning how common holiday scams work and following smart cybersecurity tips, you can guard your personal and financial data throughout the season.

At Family First, your security is our priority. Here is what to watch for and how to stay safe.

1. Watch Out for Phishing Emails and Texts

 

Phishing attacks surge during the holidays. These messages often appear to come from delivery companies, retailers, charities, or even your financial institution. The scammer’s goal is to get you to click a malicious link or share sensitive information that can later be used for fraud. Many phishing attempts mirror stories seen in current data breach news, which can make them seem more believable.

Common red flags include:
• Misspelled sender names or unusual email addresses
• Urgent language such as “Your package is delayed, click here”
• Unexpected order confirmations or tracking links
• Requests for login credentials, banking information, or Social Security numbers

If something feels suspicious, delete the message and contact the company directly using a verified website or phone number.

2. Beware of Fake Shopping Websites

 

Scammers often build fake online stores designed to steal your payment details or collect money without delivering products. These websites can look surprisingly legitimate, especially when holiday shoppers are eager to snag a great deal.

How to spot a fake site:
• No clear contact information or physical address
• Low quality images or poor grammar
• Requests for payment through wire transfers, gift cards, or unfamiliar digital wallets
• Prices that are drastically lower than other retailers

Before you buy, read reviews, double check the site’s URL, and make sure the page is secure by looking for https and a lock icon.

3. Secure Your Online Banking and Devices

 

Online banking activity spikes during the holidays, which makes strong security even more important. Many of the incidents highlighted in data breach news come down to weak passwords, outdated devices, or unsafe browsing habits.

Smart cybersecurity tips:
• Turn on two factor authentication for all financial accounts
• Create strong and unique passwords
• Avoid public Wi Fi when banking or shopping
• Keep your phone and computer updated
• Install reputable antivirus or anti malware software

These simple steps provide some of the strongest protection against fraud.

4. Stay Alert for Charity and Gift Card Scams

 

Scammers often impersonate charities at this time of year, hoping to take advantage of generous holiday giving. Always verify a charity’s legitimacy through a trusted source before donating.

Gift card scams are increasing as well. Many start with an email that appears to come from someone you know, urging you to quickly buy gift cards. If you receive a request like this, always confirm with the person directly before taking action.

Stay Informed, Stay Protected 

 

The holidays should be joyful, not stressful. By staying aware of the latest data breach news, watching for holiday scams, and practicing safe online banking and cybersecurity habits, you can shop, give, and celebrate with confidence. Family First is committed to supporting your safety all year with strong digital security tools, alerts about new scams, and helpful resources.

If you ever notice suspicious activity on your account, contact us right away at 585.586.8225 or by clicking here and filling out the form —we’re here to help keep your season (and your finances) secure. 

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