Family First
Family First

Beginning the week of June 6, the hours at our Henrietta Branch will be changing. Please click here for more information.

All Family First branches and the Call Center will be closed on Monday, October 10 for Columbus Day. Have a safe and enjoyable holiday.

ALERT: Family First has recently been made aware of a scam spoofing our 585.586.8225 phone number. Please exercise caution if you receive a phone call claiming to be from our Fraud Department. Learn More…

ScoreCard Rewards

You've earned points. Use them for what you want!

We are excited to announce that we are making enhancements to our current loyalty program with the goal of providing you with a best-in-class loyalty experience. Our new program will offer you industry-leading benefits and perks, with the flexibility to use your rewards in a way that matters most to you.

We appreciate your business and want to ensure that you, our valued cardholder, have access to the best loyalty program available because Life Should Be Rewarding. You will access your new loyalty program, ScoreCard Rewards, through this website address:

For every qualifying purchase, you will continue to earn valuable points. You can redeem your points for gift cards, top name-brand items, unbelievable vacation getaways, valuable services, and once-in-a- lifetime experiences. ScoreCard Rewards offers a wide variety of reward options including:

  • Use your eligible card loyalty points to pay for qualifying online purchases at millions of PayPal merchants globally.
  • Redeem your eligible card loyalty points to pay for in-store purchases at over 8,000 Walgreens® and at over 9,900 CVS® stores nationwide.
  • Redeem loyalty points for instant discounts on fuel at participating Amoco®, BP®, or Shell® stations, right at the gas pump.
  • Get top-shelf Merchandise Awards from brands like Apple®, Sony®, Bose®, Dyson® and many more with shipping options that include a one- or two-day delivery time.
  • Book reservations for flights, hotels, car rentals, cruises, excursions, and more. Plus, when you’re booking, enjoy Trip Advisor integration, Google Maps™ technology to chart your itinerary, and the ability to redeem points for TSA Pre-Check, so you can skip the line and save time getting where you want to go!
  • Order gift cards from your favorite retailers for everyday purchases or to celebrate special events.
  • Donate your points for a good cause to one of the more than 1.2 million non-profit organizations involved in our network’s Charitable Giving program.
  • Use your points to purchase actual shares of stock in publicly traded companies.
  • Redeem for tickets to theater, concerts and sporting events.

What should you do next?

  • Continue using your Family First Federal Credit Union card without interruption. You are
    continuing to earn points for your purchases. 
  • Visit and create an account. You will need your card number to register. Also, for your protection, please make sure we have your email address or mobile phone number on your account so that we can verify your identity when you create your new rewards account.
  • Log into your new rewards portal to search and view all available redemption options, and more! It’s that easy.
  • We will continue to household your cards by member number.

Do you have any questions about these exciting updates to our loyalty program? Our Member Service Center is only a phone call away -just call 585-586-8225. We are excited about offering you the industry’s best rewards program. As always, thank you for your business.