We are aware that some of our Family First VISA card holders who are signed up for eStatements received a paper statement for the month of January. These members should have received their January VISA eStatements also and will not receive a paper statement fee. We’re working with our vendor to ensure this doesn’t happen in the future. We apologize for this error. 

All Family First branches and the call center will be closing early at 1:00 PM on Monday, April 8 due to the full solar eclipse happening that afternoon. We hope you enjoy the eclipse!  

Family First Debit and Credit Cards are currently experiencing an issue where transactions are not going through. We are working to resolve this and apologize for the inconvenience.

The Benefits of Financial Counseling

Last Updated

January 24, 2022

Written By

Nicholas Hinks

Each new year, we set personal goals and ask ourselves questions about how to achieve those goals; Do I need a gym membership? Do I need to pursue a new career? And the question that Family First is best poised to help you answer: Do I need a financial counselor?

If you’re looking for inspiration with organizing your finances in 2022, you might be feeling less than inspired by the oft-repeated advice to make coffee at home rather than spend $6 at your favorite coffee shop.

While the theory behind this advice is sound, it is often ignored because it puts you in a position where you may feel like you must give up all the things you enjoy in order to save money – and this simply isn’t realistic! You could possibly glean some useful tips from the plethora of financial advice articles typically available in the New Year, but there is certainly no “one-size-fits-all” approach.

This is where meeting with an expert can be incredibly beneficial; our certified financial counselors recognize that creating a financial plan that works for your unique financial situation takes time and careful consideration.

Here are 3 reasons why you should consider meeting with a financial counselor in 2022:

Assess Your Saving & Spending Habits

It can be helpful to have a fresh set of eyes take a deeper look at your saving and spending habits. Financial Counselors can provide creative solutions to help you save money in areas you may not have considered and help you identify areas that could use improvement – they can even provide free tools and techniques to help you control your spending!

Identify Financial Goals

Together, you can work towards your short, medium, and long-term goals and create a sustainable plan that is designed to work for you specifically. A short-term financial goal might include saving for your next vacation or starting an emergency fund, whereas long-term financial goals could include buying a house or saving up for your retirement. Whatever your goals are, a financial counselor can help you build a financial plan to succeed.

Maintain Accountability

Did you know people who sign up for a gym membership in the New Year and utilize the services of a personal trainer are 30% more likely to reach their fitness goals than those who go at it alone? Having someone in your corner who not only keeps you on track and accountable, but also helps you celebrate your success, is an invaluable asset towards accomplishing your goals.

Family First’s team of certified financial counselors is committed to giving you the best personalized experience to face your financial challenges and achieve your goals. For more information about financial counseling, click the button below. Contact one of our certified Financial counselors today to learn how you can start working towards your goals!


Nick has over 26 years of experience in the financial industry and became a qualified Financial Advisor in the UK back in 2001. Since moving to the United States in 2006, Nick has continued to grow in his career and in 2020 he joined Family First Credit Union as the East Rochester branch manager. Soon after, he earned his Financial Counselor Certification and has become a strong advocate for financial literacy within the Rochester community. By providing the proper tools, resources, and guidance, Nick hopes to empower his members to take control of their finances and obtain financial stability. 

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