ALERT: Family First has recently been made aware of a scam spoofing both our 585.586.8225 and 1.800.356.1101 phone numbers. Please exercise caution if you receive a phone call claiming to be from our Fraud Department. Learn more here.

All Family First branches and the call center will be closed on Wednesday, June 19 for Juneteenth. We hope you have a safe and enjoyable holiday.

The Penfield branch parking lot will have limited access due to sealing beginning Saturday, June 1 at 1:00 pm. It will be fully reopened the morning of Monday, June 3.

Purchase Rewards

Turn everyday purchases into cash!

The Purchase Rewards Program rewards you for using your Family First debit card when purchasing merchandise and services. The more you use your Family First debit card, the more rewards you can earn! Purchase Reward offers are catered to you based on how you shop, and cash back is deposited into your account after you take advantage of any offer. There’s no limit to the rewards you can earn!

You can access your offers within online banking under the Member Services tab by clicking on Debit Card Offers. They can also be accessed within our Mobile App – simply tap the More tab in the bottom right-hand corner and select Debit Card Offers.

young woman shopping with gift card

New offers will be labeled as “New Offers” until you click to activate them. Once activated, the reward is loaded onto the associated debit card. Then shop at the specified retailer and pay using your debit card to earn the reward. Each offer has different details regarding when and where to shop and how much you need to spend. Offers that require an online purchase are clearly specified and may include a redemption code. Please read the details to determine how to redeem each offer and start earning rewards.

Click here for our Purchase Rewards FAQ!

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