Family First
Family First

Fraud Alert: We have received reports that our 585.586.8225 phone number is being spoofed with people claiming to be our Fraud Department and requesting personal information. Please do not give these people any personal information. Click here to read more. 

All Family First branches and the call center will be closed on Monday, September 4 for Labor Day. Have a safe and enjoyable holiday!

The Henrietta branch will be undergoing renovations during the next couple weeks which may lead to some dust and debris in the branch. We apologize for any inconvenience this may cause.

Purchase Rewards

Turn everyday purchases into cash!

The Purchase Rewards program rewards you for using your Family First debit card when purchasing merchandise and services. The more you use your Family First debit card, the more rewards you can earn! Purchase Reward offers are catered to you based on how you shop, and cashback is deposited into your account after you take advantage of any offer. There’s no limit to the rewards you can earn!

You can find your offers within online banking beneath transactions in the transaction history or in the “rewards” section in the upper right part of the page. Offers can also be found on the account history page or the rewards summary page. They can also be accessed within our Mobile App – simply tap the More tab in the bottom right-hand corner and select Debit Purchase Rewards.

young woman shopping with gift card

New offers will be labeled as “New Offers” until you click to activate them. Once activated, the reward is loaded onto the associated debit card. Then shop at the specified retailer and pay using your debit card to earn the reward. Each offer has different details regarding when and where to shop and how much you need to spend. Offers that require an online purchase are clearly specified and may include a redemption code. Please read the details to determine how to redeem each offer and start earning rewards.

Click here for our Purchase Rewards FAQ!

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