Hours Changes: Beginning the week of Jan. 4, 2021, the Penfield Branch and the Call Center will be closing at 5:00 pm on Fridays and the Henrietta Branch will be closed on Saturdays.
All Family First branches and the call center will be closed on Monday, January 18 for Martin Luther King, Jr. Day.
This Purchase Rewards program lets you earn rewards by using your Family First debit card to purchase merchandise and services. The offers you receive are targeted offers to you based on how you shop. There is no limit to the rewards you can earn.
So, the more you use your Family First debit card, the more offers you can receive and the more rewards you can earn! Cash back is deposited into your account after you take advantage of any offer.
You can find offers in online banking beneath transactions in the transaction history or in the “rewards” section in the upper right part of the page. Offers can also be found on the account history page or the rewards summary page. New offers will be labeled as “New Offers” until you click to activate them.
Once clicked, the reward is “loaded onto” the associated debit card. Then shop at the specified retailer and pay using your debit card to earn the reward. Each offer has different details regarding when and where to shop and how much you need to spend. Offers that require an online purchase are clearly specified and may include a redemption code. Please read the details to determine how to redeem each offer and start earning rewards.
Click here for our Purchase Rewards FAQ!