Family First
Family First

All Family First branches and the Call Center will be closed on Monday, September 7 for Labor Day. 

We are excited to welcome the members of Focus First Credit Union to the Family First community! For merger information,  updates, and frequently asked questions, click here to learn more.

You may have received a text message from Family First stating that your phone number has been updated for your Family First Debit or Credit card. This was part of a routine file maintenance update on our card management system.

If you received the text and did not reply, please give us a call at 585.586.8225 to verify that we have the correct phone number on file for you.

If you replied “NO” to the text message your card has been blocked as a security precaution. Please call us at 585.586.8225 to order a replacement card.

Choosing the Right Credit Card for Holiday Shopping Season

The holiday shopping season has a way of arriving before most people feel ready for it. Between gifts, travel, hosting, and the dozens of smaller purchases that accumulate from October through December, the average American household spends over $1,000 during the holidays. How you pay for that spending matters more than most people realize.

The right credit card can earn you real rewards, protect your purchases, and help you manage cash flow through a busy season. The wrong one can leave you paying high interest rates on a balance that lingers well into the new year. Here’s how to choose wisely.

Start With Your Spending Habits, Not the Card’s Marketing

Every credit card is marketed to look like the best option. The key is matching a card to how you actually spend during the holidays, not how you imagine you’ll spend.

Ask yourself a few questions before comparing cards. Will most of your holiday spending be on gifts, groceries, travel, or a mix of everything? Are you confident you’ll pay the balance in full each month, or is it possible you’ll carry a balance into January? Do you want cash back, travel rewards, or something simpler?

Being honest about those answers will point you toward the right category of card faster than any advertisement will.

Low Interest Rate Cards: Best If You Might Carry a Balance

If there’s any chance you’ll carry a balance after the holidays, the most important number on any credit card is the interest rate, not the rewards program. A card offering 5% cash back on purchases becomes a losing proposition if you’re paying 24% APR on a balance you can’t pay off right away.

Family First’s Visa Classic credit card offers a low interest rate with no annual fee, making it a practical choice for members who want straightforward credit without the complexity of tiered rewards programs. If keeping interest costs low is your priority this holiday season, this is the card worth looking at. Visit home.familyfirstny.com/visa-credit to learn more.

Rewards Cards: Best If You Pay Your Balance in Full

If you’re disciplined about paying your statement balance in full each month, a rewards card lets you get something back from holiday spending you’d be doing anyway.

The Family First Visa Platinum Rewards card earns ScoreCard Rewards points on every purchase, which can be redeemed for cash back, merchandise, or travel. For members who run a significant amount of holiday spending through a single card and pay it off monthly, those points add up to meaningful value over a season.

The key word is discipline. A rewards card only makes financial sense when the balance is paid in full. Otherwise the interest you pay quickly erases any value the rewards provide.

Watch Out for These Holiday Credit Card Traps

Retailers and card issuers know that spending spikes in Q4, and some marketing tactics are designed to take advantage of that. A few things to watch for as you head into the holiday season.

Store credit cards offered at checkout often come with a first-purchase discount that feels compelling in the moment. But store cards typically carry very high interest rates, sometimes over 25% APR, and opening multiple new cards in a short window can temporarily lower your credit score.

Deferred interest promotions, often advertised as 0% financing for 12 or 18 months, are different from true 0% APR offers. With deferred interest, if you don’t pay the full balance before the promotional period ends, you’re charged interest retroactively on the original purchase amount going back to day one. Read the fine print carefully.

Buy now, pay later services have become common at online checkout but can be easy to overuse since each transaction feels small. They don’t always report to credit bureaus, which means they don’t help build your credit history either.

Use Your Card’s Built-In Protections This Season

One underused benefit of credit cards during the holiday season is purchase protection. Most credit cards include coverage for purchases that are lost, stolen, or damaged within a set window after purchase. Some also offer extended warranty coverage on electronics and appliances beyond the manufacturer’s warranty.

If you’re buying big-ticket items like laptops, televisions, or kitchen appliances as gifts, paying with a credit card rather than a debit card gives you an additional layer of protection that cash or debit simply don’t provide.

Set a Holiday Budget Before You Start Swiping

The best credit card strategy during the holidays is a spending plan before the season starts. Write out who you’re buying for, set a per-person budget, and add it up. That total is your holiday credit card budget.

Family First’s online banking includes budgeting and money management tools that let you track spending by category in real time. Keeping an eye on where your holiday spending stands throughout November and December helps you stay on track and avoid the January statement shock that catches so many households off guard.

If you’re ready to apply for a Family First Visa credit card in time for the holiday season, visit home.familyfirstny.com/visa-credit or stop by any of our Rochester-area branches in Greece, Henrietta, Penfield, Webster, Gates, East Rochester, or LeRoy to get started.

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