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Family First
Family First

All Family First branches and the Call Center will be closed on Friday, July 3 and Saturday, July 4 for Independence Day.

We are excited to welcome the members of Focus First Credit Union to the Family First community! For merger information,  updates, and frequently asked questions, click here to learn more.

All Family First branches and the Call Center will be closed on Monday, May 25 for Memorial Day.

Small Business Spotlight

Celebrating the businesses that support our community.

Please join Family First in recognizing the small businesses that make up our community, one business at a time. During the month of June, we’re highlighting four of our business members who are driving growth and inspiring the next generation. 
 
Click here to visit our business banking page and see what we can offer to your small business. 

Grand Finale

Founded in 2015 by Scott Eckert, Grand Finale brings more than 35 years of automative expertise to every vehicle they service. Specializing in detail, paint correction, ceramic coating, and paint protection film, their certified team is dedicated to restoring, protecting, and enhancing the appearance of cars, trucks, motorcycles, boats, and RVs. Combining industry-leading products with expert craftsmanship, Grand Finale helps clients preserve their investment and keep their vehicles looking show-room ready for years to come.

Ice Cream Factory

Bringing the “wow” factor to celebrations of all kinds, The Ice Cream Factory  specializes in creating memorable ice cream experiences for guests of every age. From a charming ice cream truck named “Sweetie” and beautifully styled pop-up ice cream bars to convenient DIY sundae buffets, their team handles every detail from setup and service to cleanup. The Ice Cream Factory transforms any gathering into a sweet, stress free experience that leaves guests smiling long after the last scoop. 

Pinnacle Wine & Liquor

Located at 1720 Monroe Ave, Pinnacle Wine & Liquor is proud to be serving the Brighton neighborhood and the Rochester, NY community. With more than 100 years of combined industry experience, their wine team carefully selects bottles that reflect a true sense of place, exceptional quality, and outstanding value. From renowned producers in classic wine regions to hidden gems from emerging vineyards, Pinnacle is dedicated to helping customers discover wines with character and a story to tell. Through educational tastings, engaging events, and a popular newsletter, the team shares their passion for wine while creating personalized recommendations that keep customers coming back for their next great find. 

Healthy Spaces

With years of hands on experience in construction, repair, and home maintenance, Healthy Spaces was built on a foundation of hard work and practical expertise. After a career in project management for a roofing company, founder, Mark launched the business when he saw a need for reliable mold remediation services. What began with a single power washer and the commitment to learning the industry has grown into a dedicated team focused on helping homeowners create healthier, safer living environments. Today Healthy Spaces combines industry knowledge, quality workmanship, and personalized services to deliver results customers can trust.

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