Family First Credit Union is proud to announce the launch of its new AI chatbot, Molly, which was designed to enhance the online experience for both current and prospective members. This innovative technology will help answer questions quickly, guide users to relevant information, and provide real-time support through a seamless LiveChat feature on the credit union’s website.

In a tribute to the legacy of one of Family First Credit Union’s founding members, the new chatbot is named after Molly Szumiloski, who is also the late wife of the credit union’s former CEO, Len Szumiloski. As one of the original visionaries behind Family First, Molly’s spirit of community and commitment to “people helping people” continues through the chatbot, which offers users immediate assistance and directs them to human experts when needed.

“Molly was integral to the foundation of Family First Credit Union, and naming the chatbot in her honor is a way for us to carry on her legacy,” said Family First CEO Tom Dambra. “Back in the early days of the credit union, Molly and Len operated the credit union out of the living room of their own home. Through this innovative tool, Molly’s dedication to supporting our members continues in a new, digital era.”

The launch of the AI chatbot follows another significant advancement earlier this year: the development of LEN, a new intranet platform designed to support Family First Credit Union’s staff. LEN, the Learning & Engagement Network, simplifies access to internal resources, communications, trainings and more, empowering employees to better serve the credit union members and contribute to the credit union’s mission. LEN was named after Len Szumiloski, further strengthening the connection between technology and the Szumiloski family’s lasting impact on the organization.

These technological initiatives represent key steps in Family First’s ongoing modernization efforts. The credit union is committed to providing cutting-edge solutions that enhance the member experience while supporting the needs and growth of its staff. “Our goal is to continually evolve to meet the expectations of our members while ensuring our staff has the tools they need to succeed,” said Dambra. “The introduction of Molly and LEN is just the beginning of our efforts to build a more efficient and supportive environment for everyone in the Family First community.” Family First Credit Union remains committed to its core values of service, community, and innovation, ensuring that it stays at the forefront of advancements in the financial services industry.