Our Mission
Family First is committed to exceeding the expectations of the members and communities we serve, while providing an inclusive and fulfilling employee experience.
From low-interest rates for loans, to competitive high-yield checking accounts, our products are designed for you. We’re here for you every step of the way, and look forward to celebrating life’s most memorable moments with you!
Financial Wellbeing
At Family First, we have your finances covered! We know banking, mortgages, and loans, so you don't have to.
Member Experience
We work with our members one-on-one to create customized plans and unique solutions to best fit their needs.
Our Employees
Family First fosters a workplace rooted in equality, where every employee is valued and respected.
2025 Annual Report
Family First produces an Annual Report each year to provide our members with updates on the credit union’s financial standing, messages from our Board Chairman and CEO, and a review of the successes of the previous year. Click here for our 2025 Annual Report.
Board of Directors
The seven-member Board of Directors of Family First is responsible for the overall direction and control of the credit union. To contact the Board of Directors, please email [email protected].
Tom Combs
Board Chair
Hugh Franklin
Vice Chair of the Board
James Costello
Secretary/Treasurer
Donna Dedee
Board Member
Barbara Moehle
Board Member
Ryan Payment
Board Member
Mark Sansouci
Board Member
Supervisory Committee
The function of the Supervisory Committee is to monitor the safety and soundness of the credit union. To contact the Supervisory Committee please email [email protected].Â
Hugh Franklin
Chairman
Greg Evershed
Katherine VanBramer
Mary Cicero
1969
Penfield Credit Union opened its doors in the home of Penfield Teacher, Dick Dennison. PCFCU was chartered to serve the employees of Penfield Central School District and their families.
1983
BOCES (Board of Cooperative Educational Services) Federal Credit Union merged with PCFCU. To reflect our new field of membership, the name was changed to Penfield Federal Credit Union.
2002
The credit union converted into a community charter. With a member base that extended far beyond Penfield, it was decided to create a name that was based on our philosophy to put the "Family First".
2008
Keeping with our educational roots we opened a student branch at Bishop Kearney High School to promote financial literacy to the students.
2012
The credit union merged with Henrietta Credit Union and adopted their branch in Henrietta for members.
2021
2021 brought an additional charter expansion into the neighboring counties of Genesee, Livingston, and Orleans.
2026
Family First completed their merge with Focus First Credit Union, adopting their branch in Gates, NY.
Our History
We’ve spent half of a century focused on one thing: people helping people reach their financial goals.
