Family First
Family First

Beginning the week of June 6, the hours at our Henrietta Branch will be changing. Please click here for more information.

All Family First branches and the Call Center will be closed on Monday, October 10 for Columbus Day. Have a safe and enjoyable holiday.

ALERT: Family First has recently been made aware of a scam spoofing our 585.586.8225 phone number. Please exercise caution if you receive a phone call claiming to be from our Fraud Department. Learn More…

Online Privacy

Our Online Privacy Policy

This Privacy Policy applies to our website, our online banking service and our mobile app.

Visitors to our web site remain anonymous, as we do not collect personal identifying information. We collect standard non-identifying information about visits to the site, such as date and time visited, IP address, city, state and country. This information is used to compile standard reports on web site use. We use Google Analytics as a tool to gather this information. For more information about Google Analytics, refer to:

When a member applies online for accounts or services, it is necessary for sensitive information to be entered. All sensitive transactions come to us over the Internet in a “secure session” using encrypted network transmissions. This protects against the loss, misuse and alteration of information.

If you provide us with personal identifying information via e-mail or application (such as name and address), the information will only be used to communicate with you or to handle your request. Member account information and/or account numbers have not and will not be sold or transferred to third parties.

Links to Non-Family First Websites
The Family First website has links to other vendors and third parties. These links are given so that members can take advantage of other products or services. We cannot guarantee how these third parties collect or use personally identifiable information about you.

The Family First App

  • Location – Used for geofencing and beacon scanning essential for advertising/marketing campaign delivery. Our app periodically collects, transmits, and uses geolocation information to enable certain features. Members can change their location permissions at any time in their device settings.
  • UserID – Pulsate creates a random user GUID upon initial app access, which is later used during every connection with Pulsate. This GUID is unique for each device/app and changes after every app reinstall. This ID is used for identifying a user and sending campaigns.
  • Product Interaction – Pulsate tracks user’s app entry, app exit, and pages viewed within the app.
  • Name – Pulsate collects user’s first name for product personalization purposes. 

MobiMoney, a service Family First provides that offers card control, periodically collects, transmits, and uses geolocation information to enable features that prevent fraudulent card use and send alerts, but only if the member expressly authorizes collection of such information. Geolocation information can be monitored on a continuous basis in the background only while MobiMoney is being used or not at all, depending on the member’s selection. Members can change their location permissions at any time in their device settings.

Third-Party Link Disclaimer
Family First provides a variety of information on our web site that is provided through the use of third party service providers via web links. By accessing these links you will be leaving the Family First web site and entering a web site hosted by another party. Family First is not responsible for the content of this third party web site. Family First does not represent either the third party or the member if the two enter into a transaction.

Please be advised that you will no longer be subject to, or under the protection of, the privacy and security policies of Family First Federal Credit Union. Please review the privacy and security policies of the site you are entering, which may be different than those of Family First.